Privacy Policy

Last updated: January 2026

This Privacy Policy explains how active-sports-therapy.co.uk ("we", "us", "our") collects, uses, and protects your personal data when you visit our website. We are an independent affiliate website providing information and reviews of non-GamStop, Curaçao-licensed casino sites. We do not operate any gambling services ourselves.

Information We Collect

We may collect the following categories of information:

• Identity and contact data: your name and email address, where you voluntarily provide them (e.g., via contact forms or newsletter sign-ups).
• Technical data: your IP address, browser type, device information, operating system, and time zone.
• Cookie data: information gathered through cookies and similar tracking technologies (see our Cookie Policy section below).
• Usage data: pages visited, time spent on pages, referral sources, links clicked, and other interactions with our website.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: to understand how visitors use our website and to measure audience engagement.
• Affiliate tracking: to record referrals to third-party casino operators so we can receive affiliate commissions. This typically involves tracking cookies and anonymised identifiers.
• Site improvement: to maintain, optimise, and improve the content, functionality, and performance of our website.
• Communication: to respond to enquiries you send to us.

We process personal data under lawful bases recognised by the UK GDPR, including legitimate interests and, where required, your consent.

Cookie Policy

Our website uses the following types of cookies:

• Essential cookies: required for the website to function correctly.
• Analytics cookies: help us understand visitor behaviour (e.g., Google Analytics).
• Affiliate/tracking cookies: placed when you click outbound links to casino operators, enabling referral attribution. These are typically set by third parties.
• Preference cookies: remember your settings and choices.

Opting out: you can manage or delete cookies at any time through your browser settings. You may also withdraw consent via any cookie banner or preference tool provided on our site. Disabling cookies may affect site functionality. To opt out of Google Analytics, you may install the Google Analytics Opt-out Browser Add-on.

Third-Party Links

Our website contains links to third-party casino and gambling websites, including Curaçao-licensed operators, as well as other affiliate partners. When you click these links, you leave our website and become subject to the privacy policies of those third parties.

We do not control and are not responsible for the privacy practices, data handling, or content of any third-party websites. We encourage you to read the privacy policy of every site you visit before providing any personal information. Gambling involves risk — please gamble responsibly. Visitors must be 18 or over.

Your Rights

If you are located in the United Kingdom (or the EEA), you have the following rights under the UK GDPR and the Data Protection Act 2018:

• The right of access to your personal data.
• The right to rectification of inaccurate data.
• The right to erasure ("right to be forgotten").
• The right to restrict or object to processing.
• The right to data portability.
• The right to withdraw consent at any time, where processing is based on consent.
• The right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

If you are a US resident, you may have additional rights under applicable state laws such as the CCPA/CPRA (California), including the right to know, delete, and opt out of the sale or sharing of personal information. We do not sell your personal data.

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. In general:

• Analytics and usage data is retained for up to 26 months in aggregated or pseudonymised form.
• Contact data (name, email) is retained until your enquiry is resolved or you request deletion.
• Cookie retention periods vary by cookie type and are typically between the duration of a session and 24 months.

Once data is no longer required, it is securely deleted or anonymised.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have a privacy-related concern, please contact us at:

Email: privacy@active-sports-therapy.co.uk

We aim to respond to all legitimate requests within 30 days.